Improve School and Education Outcomes Based on Student, Parent, and Teacher Feedback

Our Story
We believe that happy teachers lead to happy students and thriving schools. Our work grew out of the understanding and research that when teachers and staff feel supported, valued, and meaningfully included in decision making, students have better academic outcomes, better attendance, and a better educational experience.
For 25 years, CustomInsight has supported schools, districts, nonprofits, state and local governments, and organizations to improve their culture through surveys, data analysis, and data-driven strategic planning.
We have helped hundreds schools and education organizations:
- Strengthen climate and culture
- Increase teacher retention and student attendance
- Enhance employee engagement
- Develop teachers’ and leaders’ capacity
- Advance equity and access
- Improve education outcomes
Our Mission
To build vibrant, equitable school communities and improve educational outcomes by elevating the voices of students, teachers, and families.


Our Vision
Welcome to our timeline, where we share key moments in our journey at Customs Insights for Schools. Each milestone reflects our commitment to transforming educational experiences. From our inception to today, we have continuously evolved, listening to the needs of our community and adapting our survey solutions to serve schools better.

Student and Teacher Centered
We listen to and elevate the voices of students and teachers to understand their experiences and needs, and authentically include them in problem solving and decision making.
Impact
We use data to drive meaningful change that creates more equitable and supportive learning environments, addresses root causes, and improves educational outcomes for all students.
Integrity
We uphold the highest ethical standards in data collection, analysis, and reporting to ensure trust, transparency, and security
Innovation
We leverage cutting-edge technology and AI to help schools and districts gather, analyze, and act on data to create transformative change.
Meet our Leadership Team
At Customs Insights for Schools, our team is dedicated to making a difference in education. Each member plays a vital role in delivering personalized survey solutions, ensuring schools have the insights they need to thrive.

Dave Gutzman
Founder and CEO

Bill Freund
VP of Marketing & Business Development

Christine Ipolyi
Director of Client Services

Sophie Teitelbaum
Senior Director of Education and Equity

Peter Yates
Lead Developer

Cheng-Tong Lir Wang, Ph.D.
Lead Data Scientist
CustomInsight Pricing
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Focal EDU Starts at $5,500*
Comprehensive survey solution designed to measure school climate and culture through the voices of students, families, and teachers and staff. Includes an AI-powered interactive dashboard. Includes everything in Focal ORG. * Based on employee headcount and scope of project.
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Focal ORG Starts at $2,900
Comprehensive employee engagement survey with benchmarking, analytics, action planning tools, and progress checks. Includes an AI-powered interactive dashboard. * Based on headcount. Price calculator.
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Focal 360 $750 + $95/participant
Insightful 360-degree feedback for leaders to identify strengths and growth areas. Includes participant portal and development planning.
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Focal EXIT Starts at $290/year
Exit survey to uncover the real reasons employees leave and identify opportunities to improve retention. Included with Focal EDU and Focal ORG.Based on headcount.
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Focal FLEX Starts at $435/year
Flexible survey platform for fully customized assessments and data collection. Included with Focal EDU and Focal ORG. Based on org size.
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Focal BOX $99/year per box.
Always-on, anonymous suggestion box to collect student, teacher and staff, and family input safely and reply. Included with Focal EDU and Focal ORG.
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Leadership Consulting and Coaching $450/hour*
Strategic coaching for principals and district leaders.Includes individual and group coaching, strategic planning sessions. Can be virtual or in person.**
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Professional Development and Training $600/90 min workshop.*
Interactive workshops designed to build internal capacity to interpret data, lead equity-centered change, and implement action plans effectively. Includes training to implement surveys. Can be virtual or in person.**
*For larger projects, we offer volume pricing discounts.
**Should you desire in-person training and coaching, there are additional fees for travel.
Survey Solutions
Gather insights to help improve school climate and educational outcomes
Get Started with CustomInsight
for Schools Today!
Survey Samples & Questions
Access a variety of Survey Samples & Questions that can be customized to fit your needs, ensuring you get the most relevant data from your surveys.